Fake it to make it

Twitter is an extremely useful social media tool. Alongside other social media platforms like Youtube or Vine, celebrities have formed within these new found media platforms similar to a film or music celebrity. Online celebrities have become a defining aspect of today’s youth. It is incredibly important that tips are gleaned from those who have had success on an online platform.

Tips to success are much clearer then one might imagine, to the point a robot can become an online success simply by implementing strategies developed by mathematical algorithm’s. Such as Carina Santos, who become successful amongst her followers despite being a robot. furthermore, it identifies a weakness for twitter infiltration, and highlights the issue of facades on social media, by Bots as Fabrício Benevenuto professor at the Federal University of Minas Gerais stated “It’s just so easy to infiltrate.”

Surely if a robot can find success online so can us humans, the key might just be understanding and manipulating the patterns of social media to get the desired result. It appears success often comes to those who understand the concept of ‘fake it to make it’.



Professional vs Citizen

This is an exciting time for citizen journalism, with vast capabilities and resources to utilise, audiences need no longer be victim to bias news reports. Professional journalism is considered ethical and polished; whereas, citizen journalism can surface fears of illegitimacy due to a lack of professional training. This may be correct when viewing journalism through a traditional lens. Professional journalists have limitations, where an individual can capture images of footage on their phone or a drone by being in the right place at the right time.

Meme: stereotyping conflict between professional and citizen journalism, from a professional perspective.

However, Citizen journalism has evolved into a sophisticated form of content sharing (read X for more info ). For example, developing networks of collaborative filtering which, due to its success, has been utilised by Amazon who have taken on similar ideal’s in basing recommendations off an evaluation of its large user-base’s search, listing, and purchase patterns. Furthermore, sites like Indymedia, Slashdot or Openglobe that are popular and widely recognised. This highlights a growing acceptance of citizen journalist’s as a recognised form of journalism.


Music Produsers

Media convergence has completely transformed the way in which users experience applications of media, the music industry is no exception. A form of fandom has evolved with music consumers utilising programs to create music from an array of music samples. Some of these programs include Garage Band  or ccMixter .  Although the music may lack originality there is a culture developing that accepts amateur music through Independent forms like word of mouth or self-advertising (essentially skipping the traditional music industry processes involving record deals etc). As Bruns (2008) describes “they [music consumers] occupy a hybrid position as user and producer at the same time – they are produsers“, essentially marking the ushering in of a new music experience.

The produser experience prescribes the constant flow of musical content adding an interactive and engaging level to the music industry, marking a growing departure from division as Clay Shirky remarked,

“the all‐absorbing Yin [consumer] to mass media’s all‐producing Yang”.


Annotated Bibliography

1. Pop Trigger, (2014). The BEST Advice For Making Good VINES. [online] YouTube. Available at: https://www.youtube.com/watch?v=cceeHAEa4UY [Accessed 14 Apr. 2016].

At the initial stages of my digital artefact it was really important I understood not only the basics of how to create vines but being able to fully utilise the tools involved to create the best possible content. This link was helpful in demonstrating the basics of making vine and how to make the most of what the vine utilities offer. Although the social utility for this can be considered somewhat more for entertainment then informative (with an in-formal presentation), the insight from the vine star proved very useful when understanding some of psychology behind successful Viners with his perspective on being successful on Vine.   

2. Singh, K. (2014). 7 Vine Tips and Tricks to Upgrade Your Videos. [online] Mashable. Available at: http://mashable.com/2014/10/27/vine-tips-and-tricks/#KggKndpNYSqd [Accessed 14 Apr. 2016].

The vine app has many features; therefore, I sought out a source to allow me to understand the updated features of the app as well as fulfil their potential with facts and tricks. This source boasts 3.4 thousand shares on social media which shows a significant rate of dissemination, although this does not legitimise the site it is widely used.  The “7 tips and tricks” can be tested by the reader, the user can legitimise the post themselves. The post was made in 2014; therefore, the app has since updated and some of the mentioned features may not have been relevant, this was taken into consideration when using the source. 

3. Kosoff, M. (2014). RANKED: The 30 Most Popular Vine Stars In The World. [online] Business Insider Australia. Available at: http://www.businessinsider.com.au/most-popular-vine-stars-2014-12#30-amymarie-gaertner-1 [Accessed 14 Apr. 2016].

To make vines that would be popular I needed to understand existing popular content; therefore, this source was really useful in listing “30 most popular Vine stars in the world” as names I could further research to acquire techniques utilised by those users. This source was made in 2014 therefore the vines considered popular; however, any techniques acquired from these 30 would no doubt resemble the current 30. The business insider site is legitimised with the publisher ‘allure media’ crediting the sites statistical information. The summary on each person made focusing on a specific Viner easier e.g. Shawn Mendes (a singer) was not as useful as Jessi Smiles (comedian) for the type of content I was trying to create. 

4. Content.photojojo.com. (2016). The Ultimate Guide to Vine: Pro-Tips, Awesome Ideas, and Who to Follow! | Photojojo. [online] Available at: http://content.photojojo.com/inspiration/websites/the-ultimate-guide-to-vine/ [Accessed 18 Apr. 2016].

This site was similar to other sites used but was used to consolidate information already attained in my research. It combined instructional information and vines to reference. It was especially helpful in its clear listing of technical filmography terms and how they could be utilised on a vine. This site had a lot of information on a variety of helpful tips and recommendations for making a vine. The page is a blog and information should be discerned accordingly, as written by another user.  Regardless of the calibre of writer the information was useful especially under “10 ways to play with the vine”, ideal for an experimental user.

5. Smith, J. (2015). 6 Ways to Do It For the Vine | social CSU. [online] Social.colostate.edu. Available at: http://social.colostate.edu/2015/01/23/do-it-for-the-vine/ [Accessed 18 Apr. 2016].

When making my vine I wanted to understand how to get an audience reaction to the video on an emotional level. Thus, highlighting how to structure a vine to tell a story and therefore engage the viewer (this is really important with the 6 second restriction). The site also revisited similar ideas I already researched including the importance of utilising the #hashtag and the tools and tricks that can be utilised when making a vine. The site is run by Colorado State University which gives the content legitimacy as a source. 

6. Yates, N. (2013). Action! The Do’s and Don’ts of Vine – Social Media Week. [online] Social Media Week. Available at: http://socialmediaweek.org/blog/2013/07/action-the-dos-and-donts-of-vine/ [Accessed 20 Apr. 2016].

I needed to understand what ‘not to do’ in regards to making a vine. This was very useful as it highlighted the importance of pacing uploads, using multiple scenes (shots) and keep the message clear and language simple. This proved to be significant factors when making and organising vines. The site ‘social media week’ is a trademark owned by ‘Crowdcentric’, and have a series of global conferences.Their expertise on using social media platforms can therefore be considered relevant and useful. The source also shows the potential for advertising and marketing through the medium listing companies such as Pepsi NEXT, Pinot, Dove and many more who have launched campaigns. 

7. Video Creators, (2014). How Shooting Indoors vs. Outdoors Affects YouTube Views. [online] YouTube. Available at: https://www.youtube.com/watch?v=Q4VX3HCTCq8 [Accessed 18 Apr. 2016].“…correlation between bright natural daylight and the number of views the amount of engagement and interaction…”

When deciding where to shoot and base the vines this video was really useful in that it explored the pro’s and con’s of videoing indoors as opposed to outdoors where a youtube identified a

“correlation between bright natural daylight and the number of views the amount of engagement and interaction”,

this is of course influenced by other variables but as a generalisation it is significant. This video helped inform future decisions about structuring the setting in relation to the content of the video. From a first hand and experienced youtube this information can be credited as reliable and insightful, and extremely useful in the creation of my digital artefact. 

8. McLuan, D. (2016). Commonly Asked Questions about McLuhan – The Estate of Marshall McLuhan. [online] Marshallmcluhan.com. Available at: http://www.marshallmcluhan.com/common-questions/ [Accessed 14 Apr. 2016].

A core aspect of the subject and of the assignment is integrating McLuhan’s phrase “medium is the message”, this source summarily explored the themes around this expression. I used this to help guide the direction of my content, in making sure it was relevant and engaging the meaning of the “medium of the message” as fulfilling the syllabus requirements. This information was answered by McLuhan’s eldest son Dr. Eric McLuhan as well as copyrighted by ‘The Estate of Corinne & Marshall McLuhan’, legitimising the information as directly linked to McLuhan. I have tried to ensure the project aligns with the beliefs of McLuhan, incorporating it into the vine capabilities.

9. Crook, J. (2014). Vine Finally Lets You Import Video From Your Camera Roll. [online] TechCrunch. Available at: http://techcrunch.com/2014/08/20/with-a-billion-loops-every-day-vine-finally-lets-users-import-video-from-their-camera/ [Accessed 20 Apr. 2016].

Whilst filming some initial experimental vines It came to my attention (as a new user of the vine platform) that I was not sure how to import video from a camera roll and multiple videos at that into the vine app for editing. This page clarified this issue for me and I have since been working on building my own editing abilities. This source came from a WordPress blog but written by a user of the vine app who understands how to utilise the capabilities of the platform. The most useful sources for this project have been user sponsored, similar to this source, they have the first hand insight of experienced users.   

10.Cox, J. (2014). How to Create Magic on Vine in 6 Seconds – Jeffbullas’s Blog. [online] Jeffbullas’s Blog. Available at: http://www.jeffbullas.com/2014/05/14/how-to-create-magic-on-vine-in-6-seconds/ [Accessed 20 Apr. 2016].

At the initial stages of the project I wanted to understand the history and intentions of the vine app to essentially understand what our group was undertaking. This page provided a lot of insight with interviews directly with the creators of the vine app. They outlined the experimentation behind what would become a global phenomenon in social media sharing and convergence. Hopefully, taking from their experience in testing and experimenting with social media boundaries our project can attempt to discover or extend the abilities of media platforms, and regardless of success they can inspire us to attempt to do so. The source was written at the early stages of vines success and since many individuals have experimented with vine capabilities which makes our task more difficult. 

Transmedia lifestyle

The entertainment industry has fully embraced trans media forms of content, whether the X-Men films to their comic books, Game of Thrones to a Song of Ice and Fire, Harry Potter to JK Rowland’s online Potter World  (X), there seems to be high demand amongst ‘fandoms’ for more of the characters and stars they love.


Henry Jenkins describes trans media texts, “it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life” (X) say the way children play with action figures of movie characters. Essentially, trans media texts allow an experience beyond the immediate source allowing a deeper experience which is only evolving with the introduction of social media platforms (such as fan fiction X). It highlights another aspect of Globalisation in the International consumption of Entertainment and mutual ‘Fandom’, further enhancing the trans media experience through social media.


Not just arts and craft

There is no doubt technological advancements have characterised this generation with digital and online capabilities at the forefront of our modern society. The correlation between customised fashion or fine art and the technological and scientific advancements in today’s society are closer than it may seem. The industrial revolution greatly hindered craftsmanship, with manual crafting (like an artist). However, today with the capabilities of digital media major fashion brands like Nike are offering customised goods through the capabilities of digitalisation. Shoes are customised by “selecting colour, fabric, laces and adding your name or ID” from your computer. It is contradictory to think mass produced goods like shoes can operate whilst offering customisation. The lines are blurred between the traditional forms of craftsmanship and mass production (…ahh contradictions, this is what the digital age allows).

Fine art has seen a dramatic shift in the norms of the art making practice, in which fine art pushes the boundaries experimenting in technologies that will be normalised in the future. They are the forerunners where craftsmanship meets technology.

A small snapshot of what the digital capabilities are in contemporary art.     


Media Moguls?

Modern society has become dependant on media forms for entertainment, news and work. It is identified with a modern lifestyle with widespread and informed information at peoples fingertips. Chances are this will not be news to any readers! The people that control the media and the apparent monopolisation of mainstream platforms is less known. This diagram gives a snapshot of the current media landscape in Australia:  

If the media is really owned by only a handful of individuals the opportunity for agendas to influence media becomes a serious risk and is no doubt exercised as a privilege of media ownership. Often watching the news from different channels the same stories will recirculate and be repeated through the same avenues with little room for alternative stories. With satirical programs like media watch and the rise of alternative media and news outlets, like reddit or the utilisation of twitter or youtube for news, there has been a shift away from the passive consumption of news by the audience. The media landscape today is moving towards the cognitive input of the people to lead the direction and content of media platforms, moving away from traditional confinements of audience interaction.

There is a huge issue for media audiences in jeopardising the objectivity of information by media outlets as highlighted by Rupert Murdoch’s disbelief in climate change which intern leaves his media outlets to disseminate misinformation.

“Inaccurate media coverage is in turn the primary reason why the public is so misinformed about global warming.” – The Guardian

Again, Rupert Murdoch was accused of using his media influence in disseminating political propaganda, As highlighted in a ‘GetUp Australia’ advertisement campaign:

New content and platforms are being created constantly handing the power into the consumers of media who are now the creators of media. Although significant power is given to individuals in controlling mass mainstream media there has been significant shift to alternative outlets, due to the rise of social media. There may be a few individuals at the helm of major social media platforms but they cannot control internet content due to the expansive and uncensored nature of being online. The way news is curated and shared no longer requires a news anchor, or well lit studios reporting on celebrity gossip (if your interested in that, great)! The point is that content that interests the INDIVIDUAL can be sought out, as opposed to what is prescribed by an individual in media power. 



*YouTube. (2013). Thanks Rupert Murdoch, But Australians Can Choose Their Own Government | Election | GetUp! Australia. [online] Available at: https://www.youtube.com/watch?v=grqp-JQMFuM [Accessed 28 Mar. 2016].

*Nuccitelli, D. (2014). Rupert Murdoch doesn’t understand climate change basics, and that’s a problem | Dana Nuccitelli. [online] the Guardian. Available at: http://www.theguardian.com/environment/climate-consensus-97-per-cent/2014/jul/14/rupert-murdoch-doesnt-understand-climate-basics [Accessed 28 Mar. 2016].

*Acma.gov.au. (2016). ‘Media Interests’ snapshot | ACMA. [online] Available at: http://acma.gov.au/theACMA/media-interests-snapshot#print [Accessed 29 Mar. 2016].

Flower Power

The phrase ‘Flower Power’ may insight images of free spirited hippies adorned in flower crowns whilst gesturing the peace sign…you would be right; but, the values and beliefs they embody are closely linked to the social progression we see today. The ‘hippie’ movement found flight in the 1960’s alongside ‘Flower Power’ amongst social and political protests, most notably against the war in Vietnam. 


The 1967 photograph taken by Bernie Boston (featured above), captures a moment at a large anti-Vietnam war protest march at the Pentagon. The activist was 18 year old actor George Harris whose life was documented in the 2002 film “The cockettes”. The image embodies the themes of the social movement at the time with it’s ideology of peace not war. This image is widely considered as inspiring the term “flower power” the link is drawn when the signifiers of a person placing flowers in the barrels of guns held by military personal. It is a confronting image as it distorts what people are predisposed too, that violence is met with violence. Although passive protest was used before this event the juxtaposition of a gun with a flower are conflicting due to their varying natures. That is violence and death opposed to what is beautiful and peaceful. This is a clear example of objects serving as a signifier to attain a message beyond itself, being what is signified. The image is not simply a man placing flowers in guns but rather the image symbolises a stance against violence and political submission and the decision to act in love and peace. It also demonstrates the bravery necessary to challenge authority, in this context the military (or what is represents being an answer to conflict with violence). 

Today the context of the time and protest lends its own connotations of social and political upheaval. As an audience we can associate the image with the protest culture of the 1960’s and be inspired by what it represents as evident in a contemporary context. This is evident in individuals in protests repeating the actions of George Harris decades later at a students protest Prishtina, Kosovo in February 2014.


A text does not need inspirational or moving connotations to have signified content alongside the signifier, any image or symbol will provoke ideas beyond the immediate content. The important thing is understanding visual texts for what they can mean and represent as opposed to simple face value.



*The Famous Pictures Collection. (2013). Flower Power. [online] Available at: http://www.famouspictures.org/flower-power/

*reddit. (2014). Student puts a flower in the Police shield during the Student’s Protests in Prishtina, Kosovo. [online] Available at: https://www.reddit.com/r/europe/comments/1wz00x/student_puts_a_flower_in_the_police_shield_during/

*BBC News. (2014). Kosovo students clash with police in Pristina – BBC News. [online] Available at: http://www.bbc.com/news/world-europe-26094032

Does that make me a journalist?

Civil Journalism is a phenomenon challenging the traditional ways people stay informed. A really concise and meaningful definition by Jay Rosen on citizen journalism describes it as…

“When the people formerly known as the audience…”

Right off the bat, the audience is identified as an active disseminator of content, no longer passively being positioned by bias journalism. It is empowerment for society, allowing the ability to discern and disseminate ideas and stories themselves. 

“…employ the press tools in their possession…”

The capabilities of technology allow anyone with internet access to reach the masses across the globe. Social media platforms are utilised by both civil journalists and professional news outlet for its Global reach. The following diagram should help visualise the current social media environment.


“…to inform one another.”

Informing others on social media can come in the form of capturing images of war on your phone and posting them online to contributing to a comment thread on an issue you are passionate about. The idea is that journalism is not restricted to the 6pm news anymore, it is constant and from multiple perspectives.


Android? I-phone?


There is11etpw.jpg some serious rivalry between the Android and Apple brands, or more so their users. Personally, my I-phone serves me well and I do not see myself switching teams anytime soon. The evolution of gadgets (both i-phone and android alike) into a crucial element of our lifestyle and society as a whole comes with dependancy and comfort in what exercising these resources allows (e.g. googling that random statistic or person you wanted to know about).

The Apple brand’s dominance has found a competitor in the Android interface. Essentially, Apples tight net ios interface differs from Androids which allows manufacturers to use it free of charge. Its clear the two franchises conflict from when Steve Jobs biographer Walter Isaacson said Jobs believed that Google had “stolen” Apple’s iOS interface and spread it around “promiscuously”(source: X). Evidently, the choice between apple and Android is ideological (or maybe which looks nicer). Both offer access to the same global interface in a portable device.

Thanks for the read,


*The meme is commenting on the very small percentage of children whose dependancy on what is in fashion and new kind of makes them seem spoilt.*